The Sydney city centre is both a major hub for local, interstate and international tourists, and local residents; all of which are required to navigate the busy city centre streets and environment. Clear signage is important to provide easy to follow visual messages and make public transport easier for customers to use, particularly when changing modes and taking unfamiliar journeys. Since the release of the first Sydney City Centre Access Strategy in 2013, transport wayfinding has been improved and updated throughout the city centre, including improvements within major transport hubs and interchanges.
The improved information and signage has recently been rolled out across the Sydney city centre, including major visitor precincts such as Circular Quay (including the Overseas Passenger Terminal), the new Sydney International Convention, Exhibition and Entertainment Precinct, and the new Barangaroo development.
There has been an ongoing development and upgrade of real time information for public transport services, allowing anyone to retrieve this information easily on an app and help plan their trip.
We recommend a number of transport apps, for this purpose. There is more information on apps that can assist with wayfinding here.
We work with a range of stakeholders to ensure that digital information is current and up to date, covering off planned and unplanned incidents. These include;
- Live Traffic
- Google maps
- GPS providers
- Social media including Facebook, Twitter.
Integration with other wayfinding systems
The City of Sydney and some land owners have also adopted the new TBFL wayfinding symbols in their city centre signage, to further assist customers with directions and travel information. This rollout provides customer and visitors with a consistent wayfinding system to navigate their way to key transport locations. The City of Sydney's braille and tactile street identification signage has been well-received by the blindness and vision impaired sector.
Continual improvement of wayfinding, especially during the period of major disruption in the Sydney city centre will:
- Make navigating the city centre easier
- Enable customers to make informed choices implemented between walking and transport options
- Make the public transport system easier to identify and access
- Help customers to connect between their point of origin, destinations and public transport.
We support the City of Sydney and other key stakeholders in making wayfinding an integral part of the city landscape.
Pink temporary wayfinding signs
Pink signs provide directions, whilst the pink shirt personnel assist transport customers to navigate their way when there is disruption, or when significant changes are implemented. This program has been effective for special events such as ANZAC Day, as well as project related disruption such as 2015 CBD bus plan changes and the roll out of the new train timetable.
Digital bus displays arrive in the city centre
A trial of the latest generation of digital bus displays commenced at selected stops in the city centre in March 2018.
The solar powered e-paper passenger information displays show bus route information, similar to the real-time apps, as well as real-time information on planned and unplanned disruption to the bus network.
The technology allows us to be in constant contact with our customers, ensuring they have up to the minute information to plan ahead and keep moving.
The solar powered units are similar to a giant kindle and can be easily read in any conditions and are updated every 15 seconds.
Real-time updates are received from the Transport for NSW open data feed with selected messages uploaded through a private connection.